The much hyped and most aggressively promoted film ‘Ra.One’ came as a Diwali treat but then it lacked the fizz to explode at the box office. Instead, it became a topic of divided talk. One group revealed that it has got Rs 86 crores in 5 days which is matching ‘Bodyguard’s collections.
Another trade analyst mentioned that sub-distributors will suffer across India and only Eros International will break even. The 3D format is given thumbs down. Comparison with ‘Bodyguard’ is pinned down since ‘Ra.One’ released in 1000 screens more, budget was thrice and has the 3D advantage.
Reports say that Nizam territory was sold for Rs 7.5 crores but distributor’s loss is Rs 2 crores. CI territory was sold for Rs 3.15 crores but collections will not exceed more than Rs 2.5 crores. Rajasthan was sold for Rs 5 crores but Rs 1 crore loss is given. The east circuit which has Bengal, Bihar, Assam, Orissa was given away for Rs 7 crores but distributors suffered Rs 2 crores loss.
Even multiplex sources say that 40% occupancy was recorded on Sunday while it came to 20% on Monday. The 3D format was not impressive. For now, they have no choice but to keep the movie going till the other biggie ‘Rockstar’ arrives.
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